Case Study: Yoox Net-A-Porter Group
IT Consulting for E-Commerce Excellence

YNAP (Yoox Net-a-Porter Group)
The Client
Enabling Digital Agility in Global E-Commerce
Yoox Net-A-Porter Group (YNAP)is a global leader in online luxury retail, managing a portfolio of B2C and B2B platforms. Flagship brands include Yoox, known for accessible luxury and exclusive collections; NET-A-PORTER, focused on high-end women’s fashion; MR PORTER for luxury menswear; and THE OUTNET, offering discounted designer products.

The Challenge
Enhancing Performance and Backend Efficiency
YNAP required a scalable solution to modernize its backend operations—without disruption during peak sales windows. Key goals included ensuring high performance, enhancing system security, integrating seamlessly with legacy systems, and automating workflows to reduce manual intervention.
The Solution
Tailored, Cloud-Native Software Architecture
Reengineering delivered a suite of custom-built solutions that addressed YNAP’s requirements:
- ✔ Workflow-optimizing, cloud-native management applications;
- ✔ An intuitive frontend interface built with Blazor;
- ✔ Scalable REST APIs to streamline service interactions;
- ✔ Asynchronous messaging via RabbitMQ and IBM ESB;
- ✔ Streamlined CI/CD pipelines for rapid and secure deployment;
- ✔ A resilient Azure-based infrastructure.
The Results
E-Commerce Performance at Scale
The transformation reduced processing times and significantly improved operational agility.
With an architecture designed for scalability, the system handled peak order volumes without performance loss.
Automation replaced manual tasks, and enhanced DevOps workflows allowed faster, disruption-free releases.
Client Benefits
- ✔ Scalable infrastructure supporting international growth;
- ✔ Increased efficiency and reduced operational friction ;
- ✔ Improved customer experience through faster order processing;
- ✔ Cloud-native architecture built for future expansion.